From Copenhagen to Nordkap, Scandinavia is a patchwork of cultures and different lifestyles – but one thing we do have in common is good taste!
Everyday Scandinavian life is becoming busier and the demand for high quality convenience products is increasing by the day.
Scandinavia is the fifth largest economy in Europe and the twelfth largest in the world. The average Scandinavian purchasing power per capita is twice as high as the European average, ranking higher than France, Germany and Great Britain.
Scandinavia consists of three countries with about 20 million people speaking three different main languages. There’s 2,400 kilometres from Copenhagen to the most northern point of Norway. That’s even more than the distance between London and Athens.
From an outside perspective Scandinavian people might look the same, but take a closer look and you will find that we are very different in our preferences, also when it comes to food.
Did you know that;
· 58 % of all Danes eat meat every day, whereas only 10-30 % of the rest of Scandinavians do?
· 80 % of Swedes believe that buying seasonal fruit and vegetables is beneficial to the environment, but only 57 % of the Norwegians do?
· 21 % of Norwegians are particularly concerned about the content of palm-oil in their food, while only 5 % of the Swedes are?
As a Pan-Scandinavian organisation we know how to navigate in this diverse market – a large market with regionally based retailers and almost no international players. If you want to venture into the Scandinavian market with a nice product, our local knowledge will be a real advantage to you.
Considering bringing great taste to the Scandinavian market? Please don’t hesitate in getting in contact with Pernille.