COOP PRIVATE LABEL

Coop Trading offers products online and in over 4,500 competitive, big-name stores in the Nordics. With over 5,000 popular items, Coop is Denmark’s most extensive product series at incredibly friendly prices. Coop Private Label’s own brands provide high-quality products that you can always count on. The brand Xtra offers dependable products at discount prices, and 365 Ecology, Änglamark, and Minirisk all consider keeping our planet clean and green as a primary focus. Did you know that in Finland, instead of the name Coop, we say Rainbow?

At Tasteful Foods, we offer the Nordic market high-quality, delicious convenience foods. All of our products go through our 7-step process of researching, selecting, testing, and launching to make sure we keep our customers happy. We have created our own line of brands specifically catered to the Nordic market.

Tasteful Foods Product Brands

We work together with leading food producers in all corners of the globe to make our unique line of convenience food brands. Food Collective, Grönt Nordic, and Tasteful provide an extensive selection of quick, delicious meals so you can choose what you want depending on your needs. Food Collective presents a range of authentic international cuisine, from home-style European favourites to exotically spiced Asian dishes.

Grönt Nordic offers gourmet plant-based versions of the classics you know and love. True to its name, Tasteful delivers wonderfully tasty to-go snacks and meals. In addition to our own product lines, we also cooperate with the retail community in the Nordics to develop up-and-coming private labels. 

The Environmentally-Friendly Nordic Market

The Nordic countries are known for their interest and engagement in sustainability. At the same time, many of us living in these advanced and highly developed countries have busy lifestyles. Ready-to-eat meals and snacks that are good for the environment combine sustainability and convenience. They provide an ideal way to have delicious and fulfilling meals that support your bust day-to-day affairs while making sure the planet stays healthy, too.

At Tasteful, we take extra care into choosing the best raw ingredients for our products, and our plant-based brand Grönt Nordic keeps the environment as a central focus. Not only are our sumptuous meals 100% plant-based and completely free from any animal products, we also see to it that the outside supports the beautiful Nordic nature just as much as the delicious food it contains. We use 100% recycled paper and 64 to 70% recycled plastic in our packaging. You can find Grönt Nordic on the shelves of your local Coop store.

Coop Private Label demonstrates its commitment to supporting the environment with three of its own sustainability-oriented brands. 365 Ecology, Änglamark, and Minirisk are all smart choices for customers who care about a healthy lifestyle and a healthy planet.

Convenient foods for any time, every taste, and every body

The Nordic countries definitely have many similarities, like their experience of changing seasons. Another thing they have in common is their efforts to support the environment, whether it is recycling or efforts to reverse climate change, like the focus on sustainability with products from Coop Private Label. When you look closer, these neighbours also have a lot of differences. Just as the landscape, nature, and language vary greatly from country to country, so do the popular tastes, daily habits, and health preferences. To cater to the need of every customer, Tasteful provides an extensive selection of products that focus on convenience, whether it is ready-made to just grab-and-go or microwavable for a quick and satisfying meal.

The fresh, raw ingredients and carefully harvested spices make for pure deliciousness in every single bite. So, even if you are short on time, you never have to compromise on flavour and fulfilment. Are you looking for a sustainable meal? You got it! Do you have allergies, food sensitivities, vegetarian or vegan? Don’t worry - we’ve got you covered. We have products that are organic, plant-based, and allergy-friendly. After going through our 7-step selection process, you can ensure that the ingredients are of the highest quality. It’s a win-win situation since you get a meal that scores high on taste, but you spend minimal or no time at all on food preparation. 

Let Tasteful be your guide

With our familiarity and knowledge with helping food distributors enter the Nordic markets, we are ready to help you launch your products. We utilise our large network of contacts along with our experience of analysing the Nordic value chains and markets to guide you every step of the way.