CREATING COOP PRIVATE LABEL
FOR THE NORDIC MARKET

While the Nordic countries are well known for their stylish and cosy lifestyles and high standard of living and happiness, it’s less well known that life there is picking up pace and the demands on everyone’s time are rapidly increasing. This means that many consumers have less time to prepare food than in previous decades; more and more people are purchasing convenience foods such as ready meals and fast foods. This is because they’re easy to prepare, have good value for money, and save time and energy for busy consumers.

As the most prominent sourcing organisation across Denmark, Sweden and Norway, Coop offers a range of popular Private Label convenience foods, which customers have largely welcomed, but there’s still room on the shelf for growth. And, as interest and demand for convenience food are increasing, now is the perfect time to enter the Nordic market! So, if you’re a producer of convenience food looking to launch a Private Label in this region, we’re here to help you.

Tasteful – a trusted distributor

At Tasteful, we have extensive local knowledge to help you penetrate this growing market, with well-established connections and networks throughout the Nordic region. We are experts at cooperating with retailers across four Nordic countries and specialists in distributing high-quality food products to them.

We know our retailers well – we have more than 10.000 across the Nordics - and that’s one huge advantage that we have over other distributors. What’s more, our working processes are efficient and cost-effective, because we don’t have ownership interests in the production line. This enables us to work with the world’s best food manufacturers to develop convenience food concepts that are popular with both retailers and consumers.

Coop Private Label – the way to go

Tasteful liaise with businesses across Europe to help them launch convenience food ranges that will become supermarket best sellers and sought-after staples with shoppers. If your business is seeking inroads into this market, we know that the best way to do this is through a Private Label; we can help you achieve this.

The Coop stocks and sells a range of Private Labels, which have been an enormous success, but there is still space for other food manufacturers to be welcomed into this rapidly growing market. Although Coop currently has a Private Label portfolio of approximately 5000 items, this number is rising, and the market is keen to continue to source other convenience food brands.

Whether you are offering a discount product, an organic range, or convenience food to appeal to specific tastebuds, Tasteful will work with you to research, test, design and create your COOP Private Label. We will ensure that you hit this gap in the market with a high-quality product that has taste and appeal.

There’s taste in numbers

We know our numbers, and we know the Nordic countries have a strong economy with a high per capita income. The Coop’s Private Label products are sold in 4500 stores across four countries which are frequented by 13 million hungry consumers. That’s a large, attractive market, which Tasteful can help you access. If you want to see your products in COOP Private Label on the shelves across the Nordic region, we can assure you that there’s no better time to act than now.

 
At Tasteful, as our name suggests, we care about taste. In fact, we travel in search of new tastes to take to consumers. And as a developer of innovative food concepts, with efficient and cost-effective working processes, we are eager to work with new businesses who are just as keen as us to offer new flavours and high-quality convenience foods to expand the tastes and the horizons of eager customers.
 
If you want to be part of this exciting culinary journey, why not contact us today to see how Tasteful can help you reach this gap in the market and distribute your new and appealing convenience foods across Sweden? As we say, the time is right to do so now.
 

The market

The Nordic region has a vast range of tastes and styles when it comes to food. There is much culinary diversity, from traditional meatballs to state of the art ‘New Nordic’ cuisine. As tastes are changing to keep pace with modern lifestyles, consumers are opening up to new ways of eating and shopping. Ready to go meals are much tastier, healthier and better value than they used to be, so it’s no wonder that convenience foods are more popular than ever before.
 
At Tasteful, we’re always looking to take new and exciting ideas to the consumer. If you want to launch a Private Label and become part of the convenience food market, we can help you. We’ll provide the research, testing, design and marketing of your products to ensure they’ll become a success whilst also spicing up tastes across the Nordics.