Sweden: a growing market for convenience foods

Across the Nordic regions, the demand for convenience and ‘ready to cook’ foods is growing rapidly. This is due to a quickening and busier pace of life and a lifestyle that is becoming more diverse. As work pressures increase, the time for leisure pursuits often decrease. But, if the time for food preparation can be shortened, and meals can still be just as tasty and fulfilling, leisure time won’t have to be compromised.

With this growing demand for high-quality convenience foods in Sweden, there are gaps and opportunities in the market that need to be taken advantage of.

Trusted Tasteful – the food distributing experts

As a leading supplier and food distributor in Sweden and across the rest of the Nordic countries, we have a deep insight into our consumers’ needs. We’ll work with you closely to establish Private Label products to hit this gap and demand in the market. We have more than 10.000 retail and food outlets across four countries and expert knowledge in networking and distribution.  Through our tried and trusted process, we will work with you to design & launch your convenience food products.

At Tasteful, we take care to get your product right. We work with market specialists to identify gaps in markets, check out current food trends (locally in Europe and globally too), and search for food manufacturers who are as keen as we are to bring new flavours and tastes to consumers.

Swedish cuisine – the times are changing

If you think Swedish cuisine is all about smörgåsbords, raw herrings, or dishes of meatballs with a heap of potatoes and lingonberry sauce with some dill and mustard on the side, you need to think again! Swedish consumers enjoy a high standard of living and care very much about the quality of their food, and Swedish culinary tastes are quite diverse.

What’s more, tastes are changing with the times. Whilst traditional dishes such as ‘kroppkakor’ and ‘kalops’ will always remain firm favourites, it’s important to know that Swedes have always been open to different food influences and are eager consumers when it comes to tasting new fare. And there’s no exception to that rule now; although home cooking is still an important part of life, Swedes are increasingly turning towards convenience foods out of ease and interest.

From demand to distribution

With a growing interest and increased demand for high-quality convenience foods, the Swedish market is ready for your products. As food distributors in Sweden, Tasteful will work with you to penetrate this rewarding market. We know which products have potential as we closely analyse the trends and shifts in consumer demands. We are specialists in working with food manufacturers to develop, design, test and distribute convenience foods to hungry and receptive customers. We have developed our methods of working to ensure each of our customers and retail outlets offer the best quality and tastiest convenience foods to the consumer.

 
At Tasteful, as our name suggests, we care about taste. In fact, we travel in search of new tastes to take to consumers. And as a developer of innovative food concepts, with efficient and cost-effective working processes, we are eager to work with new businesses who are just as keen as us to offer new flavours and high-quality convenience foods to expand the tastes and the horizons of eager customers.
 
If you want to be part of this exciting culinary journey, why not contact us today to see how Tasteful can help you reach this gap in the market and distribute your new and appealing convenience foods across Sweden? As we say, the time is right to do so now.