SALLING GROUP PRIVATE LABEL

The mission of Salling Group is to provide for all the daily requirements of its customers, with fine-quality items at competitive prices. Salling Group Private Label has several of its own lines of food products. Princip, Premieur, Budget, and Øgo offer a wide variety of products to choose from, depending on your need. Princip provides delectable foods for special occasions or for the gourmet foodie who likes to have a little bit of luxury in their everyday.

Exclusively sold at Netto stores, Premieur delivers exquisite tidbits and international delicacies with exotic flavours. The Salling Group Private Label line of basic products is called Budget, which provides lower-cost alternatives for an enormous range of both food and non-food products. Øgo is the name of Netto’s line of organic products that caters to customers who care a little bit extra about the environment and their health while saving them money at the same time.

Tasteful – The Nordics’ food distribution experts

With over 7000 locations selling food and retail in the Nordics and a battle-proven process on how to go from step one to the final stage of launching a product, we have the knowledge and experience of what our customers want and know the best way to provide it. We have keen insight on the market and know that an excellent way to quickly see your product on the shelves of a leading store is with a Private label brand. We work closely together with our partners to develop and market a new convenience food that will satisfy customer demands and fill a needed gap in the market. We take great pains to ensure that the final stage of your product is just what you had envisioned and what customers will find attractive.

Our tried and true 7-step process

From the very beginning to the last stage of distribution, our thorough process ensures high-quality products that cater to customer demand. From scouting, selecting, setting the scene, testing, adapting, final testing, and launching, these are the seven steps that make up our complete process from demand to distribution. Let’s run by each of these stages: First, we have a group of designated food and market experts that scout the market to determine what customers would like to see on the shelves of their local stores. After they have assessed market trends and customer preferences, we more closely examine the products they selected that seem to have that little something extra. 
 

After we’ve decided upon an idea for a new product, we thoroughly research the related market factors and create a complete, innovative product design. Now we are halfway through the fourth stage of our process when we demo the product for the first round of testing. Based on the result, we adapt the product to align more closely with the market needs, including taste tests and feedback on functionality, design, and packaging. When we have made the requisite adjustments, we send the updated product for another round of testing to make sure it will be the newest big hit on the market. Finally, the product is ready for distribution, and we launch the product at selected locations.

Private label brands - a stellar way to enter the market

One of the best ways to see your product lining the shelves of a leading supermarket chain is to create a private label product line. For example, the Salling Group Private Label products are very popular items that provide customers with a range of food products at affordable prices. The extensive variety that the Salling Group Private Label products provide fulfil the company’s goal to provide all categories of everyday items for their customers. From luxurious, gourmet delicacies to everyday essentials, the different product lines let customers choose what they need and want most, to save both time and money without compromising on flavour.
 
The wide selection of Tasteful Foods’ own product lines demonstrates keen insight into the Nordic market trends and a solid commitment to providing high-quality convenience foods to meet customer demands. With our expertise and experience in the Nordic market, we welcome you to contact us for assistance on designing and launching a private label product. As leading food distributors of the Nordic market, we at Tasteful are ready to guide you through the process. We welcome you to get in touch with us today!